Commercial Productivity

Make the team
you have more productive.

More revenue from the commercial team you already have.

UAE · GCC · Europe

The challenge

More pressure.
Same teams.
Higher expectations.

Your commercial organisation is already one of your largest investments. Lunara helps increase the return on that investment.

↑Seller productivity

↓Ramp time

↑Manager effectiveness

↑Launch adoption

↑Quota attainment

Where commercial productivity gets lost

Five recurring breakdowns.

Seller performance

Output is below what the team should be delivering.

Management

Managers inspect performance without consistently improving it.

Ramp

New sellers take too long to become productive.

Change

A new GTM priority is announced, but field behaviour does not change.

Launch

A new product or proposition reaches the market before the sales team is ready.

Transformation

What changes after Lunara.

Managers inspect pipeline

→

Managers actively improve seller performance

A new GTM priority is announced

→

Field behaviour changes

Onboarding transfers information

→

New sellers reach productivity faster

Training happens

→

Capability is measured and reinforced

Launch materials exist

→

Sellers can confidently position and sell

Three areas of impact

Three outcomes. Three different problems solved.

Improve seller performance

Sales Productivity

Coaching, productivity, execution discipline and manager effectiveness.

Activate strategic change

GTM & Launch Support

New GTM priorities, product launches, propositions and commercial changes.

Build commercial capability

Commercial Enablement

Methodology, onboarding, certification and reinforcement.

The Lunara method

From commercial problem to changed behaviour.

Diagnose

Performance gaps, behaviours and manager capability.

Design

Interventions built around real field situations.

Activate

Workshops, coaching, tools and launch activity.

Embed

Manager reinforcement, practice and certification.

Measure

Adoption, capability and productivity indicators.

Every stage ends with something the field can see, use or do differently.

Operator proof

Lunara is new. The experience behind it is not.

Built teams. Carried targets. Led launches. Coached sellers. Managed performance.

15+Years in commercial leadership

18Person team built from scratch

6×President's Club team awards

200+People trained globally

3Regions: EMEA · AMER · APAC

15+ years building and leading international commercial teams at OutSystems, Microsoft and Vodafone.

Now bringing that operator experience to organisations that need commercial execution to move faster.

Trained in AI Powered Enablement Videos Platforms, Challenger Sale, MEDDPICC, Microsoft Sales Training, and Vodafone Enterprise Sales School.

Operator experience, not client results.

When to call Lunara

Call Lunara when…

✓Your sales team should be producing more than it is.

✓You have a new GTM priority, but field behaviour has not changed.

✓New sellers take too long to become productive.

✓Managers are not consistently coaching performance.

✓You have launched a product or proposition, but sales readiness is lagging.

Ways to engage

Three ways to work with Lunara.

Activate

A focused intervention to solve a specific commercial challenge.

Transform

A structured programme to change performance, capability or execution.

Embed

Ongoing commercial enablement leadership alongside your team.

Founder

Built teams. Carried targets. Led launches.

Bárbara Castelo

CEO & Founder

Coached sellers. Managed performance. 15+ years leading international commercial teams at OutSystems, Microsoft and Vodafone across EMEA, AMER and APAC.

Lunara brings that operator experience to organisations that need commercial execution to move faster.

Let's talk